Yves Saint-Laurent’s L’Homme Cologne Bleue indulges in a sensual game
The Man by Yves Saint-Laurent is all at the same time: masculinity and refinement, the raw and the precious, the industrial and the luxurious. It expresses contemporary virility in all its glory. Its unique identity speaks to all men at the same time. His virility is expressed in a singular way and his natural charisma leaves no one indifferent. Thus, L’Homme by Yves Saint-Laurent has been our greatest happiness since its creation in 2006. What is more, to perpetuate the myth, Yves Saint-Laurent continues to reinterpret it. From year to year, L’Homme takes on new faces. In 2018, he became L’Homme Cologne Bleue . As such, it is also accompanied by new advertising. Focus on this crazy sensual new clip …
L’Homme Cologne Bleue, an aquatic and marine fragrance
L’Homme Cologne Bleue expresses a new facet of masculinity. Through its invigorating scents, Yves Saint-Laurent is aimed at a clientele of even younger and more dynamic men. Its exceptional freshness is expressed from its first breath in a cocktail of blood orange, grapefruit, mandarin and frozen bergamot. Then, a marine agreement takes over. Geranium, and apple, thyme and lavender affirm its aromatic and Mediterranean character. Finally, his virility intensifies in his wake. L’Homme Cologne Bleue ends with a trio of cedar, patchouli and sandalwood. Everything is presented to us in the emblematic Yves Saint-Laurent bottle, this time decorated with a pretty blue glow.
Yves Saint-Laurent opts for a long black and white advertisement
L’Homme Cologne Bleue is revealed in an unusually long ad: 30 minutes of pure happiness and sensuality! Everything takes place in the sense of “Five minutes”, title of the Her group, and was imaged by the agency BETC Luxe. The realization is particularly cinematographic, entirely in black and white. “With this new episode, we continue to make Man an iconic figure in men’s fragrances by anchoring the story and the brand in the times.
It is thanks in particular to this new generation of talents that we nourish the cultural aura of Yves Saint Laurent Beauté. Comment Brune Buonomano, Managing Director of BETC Luxe and Jasmine Loignon, Executive Creative Director of BETC Luxe. The scenario is well put together and reveals the silhouette of a slender and elegant woman aboard her skateboard. The budding actress then joins the handsome brunette she was following aboard her racing car to a barbershop. Both progress until they reach the roof of a hotel and its huge swimming pool. Between her femme fatale gaze and the natural nonchalance of Yves Saint-Laurent’s muse, the rendering is particularly captivating.
Who are the two heroes of L’Homme Cologne Bleue?
To stage L’Homme Cologne Bleue, Yves Saint-Laurent called on two muses. On the men’s side, unsurprisingly, it is once again the New Zealand model Vinnie Woolston. The 30-year-old is now accompanied by a young model from Martinique: Cora Emmanuel. Together, they form a bewitching couple, which nothing and no one seems to be able to resist.