The Jean-Paul Gaultier scandal and its advertising, which rhymes decadence with humor,
Jean-Paul Gaultier is a gourmet and epicurean character. Moreover, he confides in himself that he talks about food all the time! Thus, it is precisely this love for gluttony that he wished to integrate into his new perfume.
At first, he thought more of caramel or vanilla. Nevertheless, Daphné Bugey, the perfumer in charge of her new creation, directed her towards honey. Both sweet and animal, this intimate and ambiguous ingredient did not fail to seduce Jean-Paul Gaultier. Honey is therefore placed at the center of the composition of the new scandal. From then on, all that was missing was an advertisement to accompany the arrival of this new fragrance. It is now done! The rendering is faithful to the great Jean-Paul Gaultier: eroticism, humor, and derision are guaranteed!
Vanessa Axente, muse of Jean-Paul Gaultier
For his new advertisement for the Scandal perfume, Jean-Paul Gaultier offered himself the charms of one of the most famous models of the moment: the seductive Vanessa Axente. Originally from Hungary, it is one of the most famous models on the planet. All the biggest brands are snapping it up! Vanessa Axente has notably paraded in recent years for the famous houses Calvin Klein, Gucci, Versace, Marc Jacobs, Tom Ford, Narciso Rodriguez, Prada, Dior…
The whole fashion world only seems to talk about her angelic beauty and sexiness at the same time. Vogue has also decorated several of its covers with its pretty face. This time, Jean-Paul Gaultier has decided to place it in a much more sulfurous universe. The least we can say is that the charms of the young model are, with him, clearly put forward.
Scandal, a new politically incorrect perfume
As always, Jean-Paul Gaultier does not aim to leave you indifferent here! In his new advertisement for the Scandal perfume, he mixes eroticism, sex, and politics; a confusing mix to say the least. After all, as he explains it so well, “The scandal, today’s girl fell into it very small.” The advertisement for Scandal begins with the vision of two swinging doors decorated with the name of Jean-Paul Gaultier.
The latter are those of a Parisian club. Coming out of this nightclub, Vanessa Axente appears to be a seductive and bewitching creature. She then gets into a sedan which heads into the Elysée Palace. On the road, the pretty blonde skillfully took the time to change. Vanessa Axente thus dons a split satin suit, revealing pretty couture stockings. She then gets out of the car while the journalists grab her: “Madam Minister!”
Jean-Paul Gaultier’s idea is audacious, to say the least, all the more so in the aftermath of a presidential election! “Through this campaign, I wanted to show that the woman had definitely become legal for the male,” says Jean-Paul Gaultier. I am convinced of it. She is the eminence grise of men of power. Look at Brigitte Macron, who assumes everything: her age, the fact that she was her husband’s teacher, what a symbol! “